Published on
January 24, 2026
Chaty
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Ashik Prottoy
Product Designer
Platform Name
Poptin
Project Duration
8 Weeks
Responsiblity
Product Designer
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Project Brief
Chaty is a multichannel chat button widget that lets website visitors contact a business through their preferred messaging apps, supporting 20 plus channels such as WhatsApp, Messenger, Telegram, Instagram, email, and phone.
Problem Statement
Businesses want more conversations, but visitors hate friction. Chaty needed a simple setup and a lightweight widget experience that increases contact clicks without distracting from the site, while still giving admins control over channels, messaging, and display rules.
Problem 1
Too many channel choices can overwhelm users if the widget lacks clear hierarchy and defaults.
Problem 2
Setup friction reduces adoption, small businesses need to launch fast without technical steps.
Problem 3
Business goals differ by page and device, targeting rules and visibility control must be easy.
Solution
The experience was designed to feel invisible until it is needed. The UI prioritizes quick setup, clear channel ordering, and a predictable visitor interaction so users tap once and immediately continue the conversation in the chosen app.
Solution 1
Simple channel configuration that supports 20 plus apps and keeps the most important options visible first.
Solution 2
Fast onboarding and setup guidance so users can publish the widget quickly and iterate later.
Solution 3
Conversion oriented options like contact form and call button support, plus preset messaging for WhatsApp style flows.
Design Process
Understand the Problem
Define target users, placement strategy, and success metrics like clicks to chat and lead rate.
Timeline
0-1 Weeks
Research
Review competitor widgets and map visitor decision behavior on mobile and desktop.
Timeline
1-2 Weeks
Wireframe the Structure
Design admin setup, channel ordering, widget states, and accessibility patterns.
Timeline
2-5 Weeks
Visual Design
Create a minimal UI system that stays lightweight and clear across many channels.
Timeline
5-7 Weeks
Prototype & Test
Prototype widget behavior and refine clarity and tap targets based on feedback.
Timeline
7-8 Weeks
Style Guids
Conclusion
Chaty improves customer contact rates by reducing the steps between intent and conversation. A clean configuration experience plus a simple visitor widget helps businesses increase leads and support without adding friction to their website.
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Project Status
The Project has successfully completed and handed over to client. Click to visit