Published on
January 24, 2026
Coupon X
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Ashik Prottoy
Product Designer
Platform Name
Poptin
Project Duration
8 Weeks
Responsiblity
UX Designer
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Project Brief
Coupon X is a conversion optimization tool that helps eCommerce brands reduce cart abandonment and increase sales using discount coupon popups, lightboxes, and banners, with targeting, triggers, and analytics.
Problem Statement
Most coupon popups fail because they are intrusive, poorly targeted, and hard to measure. Coupon X needed a product experience that lets store owners launch offers fast, target the right visitors, and clearly see impact on leads and checkout completion.
Problem 1
Offer creation felt slow when owners had to juggle design, rules, and copy without guidance.
Problem 2
Weak targeting creates wasted discounts and lower trust, offers must show only when they make sense.
Problem 3
Without clear analytics and integrations, teams cannot learn what converts or connect coupon capture to email flows.
Solution
The UX was built around one outcome: launch high converting coupon campaigns without annoying visitors. The interface prioritizes fast widget setup, clear targeting rules, and measurable results with analytics and email tool connections.
Solution 1
Guided widget creation with clear templates and customization controls to publish offers faster.
Solution 2
Trigger and targeting UX that makes rules easy to configure like cart targeting, page targeting, country targeting, and scheduling.
Solution 3
Performance visibility with lead analytics plus integrations like Klaviyo and Mailchimp for follow up automation.
Design Process
Understand the Problem
Clarify business goals, target stores, and success metrics like cart recovery and lead capture.
Timeline
0-1 Weeks
Research
Audit coupon popup competitors and map the moments users abandon cart or need incentives.
Timeline
Wireframe the Structure
Design flows for widget creation, targeting rules, preview, publish, and analytics states.
Timeline
Visual Design
Create a conversion focused UI with clean hierarchy for rules, forms, and dashboards.
Timeline
Prototype & Test
Prototype core setup flows and refine rule clarity and copy based on friction.
Timeline
Style Guids
Conclusion
Coupon X positions itself as a focused eCommerce conversion tool by making coupon setup fast, targeting precise, and results measurable. That combination supports higher trust, stronger engagement, and better checkout completion without relying on noisy popups.
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Project Status
The Project has successfully completed and handed over to client. Click to visit